These four pieces represent and outdoor billboard advertisement experimentation for Lady Gaga's sixth studio album, Chromatica. This project was born out of a combination of two passions: advertising and my adoration for Gaga's creativity. In a theoretical scenario, they would have served as promotion vehicles for the rollout of the album on May 29th, 2020.
Muted colors were chosen to apply proper contrast for the tracklist wordmark to ensure legibility for consumers, especially for an outdoor activation.
The symbols of the "Chromatica Tribes" were aligned in a singular line to add flair to the work and were directionally placed on what was felt to be appropriate empty space within the photographs.
The last photograph actually showed Gaga's eyes but the decision to crop them out was a choice to adhere to the fact that most of these Norbert Shoerner shots disguised her eyes.
Always,
Fabian Andres
Visual Element Credits:
- Chromatica art style design by Travis Brothers, Bryan Rivera, Isha Dipika, and Darío Alva
- Photography by Norbert Shoerner
